How we make money
lekingdemo.com is funded by affiliate commissions. When you click a casino link on this site and go on to register and deposit at that casino, we earn a referral fee. It's the same model used by review sites across many industries - hotels, software, financial products. The casino pays us; you pay the casino exactly what you would have paid without our link.
What we promise editorially
Three things:
- Honest ratings. A casino's commission rate does not change its rank on our list. We've removed two operators since launch who paid us well but mishandled withdrawals for our readers.
- Verified RTP. If a casino runs Le King at a lower RTP than 96.14%, we either flag it prominently or drop the casino. Disclosure isn't optional.
- Transparent links. Every outbound affiliate link in our content carries
target="_blank" rel="nofollow noopener sponsored". You can hover any link to see where it goes. We use a clean/play/{slug}path so the destination is plain.
What we don't do
- We don't accept paid placements that bypass our review process
- We don't write fake reviews for casinos that pay extra
- We don't hide affiliate relationships or use cloaking tricks
- We don't promote casinos to players in jurisdictions where the operator is unlicensed
- We don't accept commission from sites that block payouts or use predatory terms
Regulatory context
This disclosure exists to comply with:
- The UK Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) code on affiliate marketing
- The US Federal Trade Commission (FTC) Endorsement Guides (16 CFR Part 255)
- The EU Digital Services Act transparency requirements
- The German "Gluckspielstaatsvertrag 2021" rules on gambling advertising
If you want to know more
Curious about how a particular ranking was decided? Email [email protected]. We're happy to share our reasoning. If we got something wrong, we'll fix it publicly on the relevant page.
One more thing
Affiliate revenue is what keeps this site free. There are no paywalls, no signup walls, no email-capture popups. If you'd rather support the site without depositing at a casino, just bookmark the page and come back when you want to play. The demo is here for anyone who wants it - registered, deposited, or just curious.